Lego And Its Unique History And Brand Concept - 5206 Words

â€Å"set amount of a good or service can be produced on a larger scale yet having less input costs† . This can be the case for Lego due to to its long term factory moulds, its specialisation in producing building brick and its unique history and brand concept. For a competitor to enter the market it would have a high Economies of Scale. To exemplify this if Lego wanted to produce x units it would cost $y. If a competitor wanted to produce the same amount of units (x) its cost would be $Ky with K being the constant. It would prove to be more costly for the competitor. Fig 1.5 In the diagram above (Fig1.5) it shows the average costs to the output of Lego and a new competitor. As have discussed above, for Lego to produce quantity x its costs will be Costs-Lego. However, for the incoming competitor to produce quantity x its cost will be significantly higher than Lego. Thus in the context of microeconomics, firms may not decided to compete with the current monopoly powerhouse due to the negativity in the cost benefit analysis of the higher starting costs. For a competitor to reach the current level of output of Lego: it would prove to be unbeneficial due to the long time it will take to reach Lego’s position, thus increasing costs whilst decreasing revenue. This is effective as there is little to no room for profit. Lego can subsequently price anywhere due to its flexibility in obtaining profit, moreover it can and does price above the cost of Lego bricks but below the price aShow MoreRelatedThe Lego Group : A Company1535 Words   |  7 PagesThe Leg o Group is a privately family-owned company based in Billund Denmark and was founded in 1932 by Ole Kirk Christiansen. Legos are plastic construction toys; the history spans nearly 100 years; manufacturing of these interlocking toy bricks began in 1949 with the creation of small wooden Lego bricks (developed into six pieces of 2 by 4 bricks that can be combined in 915,103,765 ways, creating systematic creativity) but has since then grown into an iconic brand with factories around the worldRead MoreDigital Technology : An Effective Platform For Creativity And Innovation1552 Words   |  7 Pagesfor corporations to embrace new engagement strategies in order to sell their product. A prime example of this is from The LEGO Group, who has strategically used digital technology to their advantage in order to boost their profitability. However, LEGO has expanded far beyond the urgency to sustain a business, and is now capitalising on the success of transmedia branding. LEGO shows that a com pany can be both creative and profitable. Ultimately, transmedia branding is an effective platform for creativityRead MoreMarketing and Lego2048 Words   |  9 PagesExecutive Summary Since LEGO Group’s (LEGO) inception in 1932, the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010, LEGO had witnessed all-time high annual sales of over US$3.7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View, LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traitsRead MoreMarketing Analysis : Creative Without Strategy1586 Words   |  7 Pagesand shows how and why the creative idea works or doesn’t work. What is the strategy? Refers to The Advertising Concept book (Barry 2008). Strategy refers to the overall marketing or selling approach† Strategy is everything about the company/product from the company position to benefit of the product to target audience. Therefore, from that point of figuring out the strategy leads to concept/ideas and finally the campaign or the ads itself. By having the strategy prepared, the creativity should comeRead MoreLego Case Study2911 Words   |  12 Pages1- HISTORY OF LEGO I will be responsible for starting the presentation. In my part, I will begin by introducing the group’s members and saying what everyone is going to talk about. Secondly, I will begin by introducing our partners in LEGO to have a global information of the company, short but clear. I will talk about the history of the company, beginning, growth, expansion and current affairs. Later I’ll do a little description of their products, kind of them, why kids likes them, whatRead MoreCompany Profile : The Lego Group2181 Words   |  9 PagesPROFILE – THE LEGO GROUP 1. What Company did you select and why? The company I selected is the Lego Group. The company is well known for its popular construction toy brand, Lego. The company is still privately owned by the original family who established it in 1932 which is the Kirk Kristiansen family. Its headquarter is based in Billude, Denmark. The core product of the company, the Lego brick, is available in more than 130 countries around the world (Klausen, 2012). In 2014, the Lego group becomesRead MoreSustainable Efforts for Innovation-Lego3165 Words   |  13 Pages1. Introduction LEGO is a combination of the Danish words â€Å"leg† and â€Å"godt†, meaning â€Å"play well†. As their name and ideal, Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks, but also effective educational tools, the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as theRead MoreLego Group3549 Words   |  15 PagesProject definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so, their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGOs financial problems in and what did they do to turn it around? This is very relevant, because it shows how even one of the biggest brands in a market can’t afford to relax in any aspectRead MoreLego Marketing Plan5478 Words   |  22 PagesLetter of Transmittal [pic] 28th May 2011 Ms. Jessy LEGO Group, 28, Jalan Senget, 10350 Kuala Lumpur. Dear Ms. Jessy, Enclosed is a report detailing the preparation steps needed to do before launching the products in the domestic market. As discussed during our meeting, I have also made recommendations tailored specially to your business’s need. The report provides background to the company and industry as well. Benefit and features of the product lines are also briefly explained. TheRead MoreEssay on LOGO case study2462 Words   |  10 Pagesï » ¿Mgmt3347 individual case study TABLE OF CONTENTS Introduction The essay is a strategic analysis for LEGO Group. LEGO Group is a famous toy company in the world, which established in Denmark. LEGO Brand is not only the familiar logo, but also the expectation. LEGO acts as a guarantee of quality and originality. LEGO’s core values are imagination, creativity, fun, learning, caring and quality. The essay will show strategic analysis by identifying the industry, analyzing general

English Speech- Away and to Kill a Mockingbird - 797 Words

Hi, teacher and fellow classmates. Today I will be talking about how a journey can have positive and negative impact on an individual. Journeys are not just limited to the process of physically travelling as an emotional journey can be seen in self-exploration and imaginative journeys can occur to transport an individual from reality into an unreal world. Michael Gow’s play script of Away, relates to the challenges, goals and discoveries which are achieved by the characters Tom, Coral and Gwen as they endure physical, emotional and imaginative journeys, whilst the film To Kill a Mockingbird, directed by Robert Mulligan in 1962 utilises the innocence of childhood to convey three personal journeys as demonstrated through characterisation and†¦show more content†¦This demonstrated the emotional journey that the kids are going through realising that they don’t have a mum and the fact Atticus feels a sense of despair and sorry as he listened to their conversation. I n the end Scout has grown matured and has overcome the prejudice and has understood the neighbourhood gossip does not necessarily tell the truth judging by her self-experience. In conclusion an individual’s journey could always involve the process of learning, maturation and self-discovery as a personal development. Therefore inner journeys increase our personal knowledge and understanding of others, although the play Away by Michael Gow and the film To Kill a Mockingbird by Robert mulligan involve three types of journey. They all demonstrated the inner journey throughout the play and the film giving us an understanding of an individual’s journey could have an impact on others. I would like to end my speech with a quote by Greg Anderson ‘Focus on the journey, not the destination. Joy is found not in finishing an activity but in doingShow MoreRelatedThe True Diary Of A Part Time Indian1572 Words   |  7 Pageslook at how someone or something appears, and without even trying, we make assumptions or judge that thing, person, or situation. Throughout my semester in English 10A, I have come across many situations in which appearance affect s the thoughts or lives of characters in The Absolutely True Diary of a Part-Time-Indian, To Kill a Mockingbird, The Merchant of Venice, and our Holocaust Unit. The first book we read, The Absolutely True Diary of a Part-Time-Indian, appearance definitely played aRead MoreThe English Assessment Task For Kill A Mockingbird By Harper Lee1360 Words   |  6 PagesEnglish Assessment Task 1 - ‘To Kill A Mockingbird’ Essay â€Å"Whether Maycomb knows it or not, we’re paying him the highest tribute we can pay a man. We trust him to do right.† To what extent are life values and lessons reflected throughout the novel ‘To Kill A Mockingbird’? The great degree that Harper Lee reflects life values and lessons throughout ’To Kill A Mockingbird’ is elucidated through the teachings of the main adult protagonist, Atticus Finch. Over three summers, Atticus guides his childrenRead MoreBlack or White: Moralistic Communities to Highlight Sin of Killing a Mockingbird1617 Words   |  7 PagesHarper Lee’s To Kill a Mockingbird is one of the most popular fictions about racial inequality in America. Her portrayal of the Black community is amazingly positive and has therefore triggered discussion. In the fiction, while most of the white people treat the Black poorly and are evil-like, the blacks are generally genial and miserable. Atticus remarks that some Negroes do lie and act immorally. In this case, the rather one-sided Black community in the book seems to be idealized while the WhiteRead MoreKill A Mockingbird By Harper Lee1407 Words   |  6 Pages‘To Kill a Mockingbird’ takes place in Maycomb, a tired town in Alabama where ‘There was no hurry, for there was nowhere to go, nothing to buy and no money to buy it with’. Based on Harper lee’s hometown, Maycomb is fictitious, a microcosm of society in America’s deep south. Through Maycomb Lee presents the issues she sees in society such as the flawed education system, prejudice towards outsiders, racism, and ultimately the dire need for courage, in order to change these problems. TheRead MoreWhy I Don t Type On The Home Row906 Words   |  4 Pagesa story. I had to work on the vocabulary a lot in 6th and 7th grade. My dad would help me by using unfamiliar words in his vernacular. I would have to take apart the sentence to gather what it meant. It was an unusual kind of game. Junior high English was where I grasped some key concepts of literacy. Key concepts like: in order to become better at being literate it takes effort and motivation. This was also where I started to enjoy reading more. I read for knowledge about the world. Nature andRead MoreReview Of Coming Of Age 1372 Words   |  6 PagesGrace Liang Palshaw English I Honors 25 September 2014 Coming of age is a recurring theme that is universally known throughout many different pieces of literature. Whether it’s influenced on true experiences, childhood memories, or even based on one’s current juvenile reality, many of theses works have a correlation between them that include many similar ordeals and struggles that the character goes through in order to metamorphosize into taking their first step out of childhood. One prominentRead MoreEssay about To Kill a Mockingbird2197 Words   |  9 PagesEnglish essay on To Kill a Mockingbird In To Kill a Mockingbird Atticus finch is presented as a respectable well-known man. Before Atticus Finch there was a customary tradition at the Finchs landing, which has been in place since Simon Finch made it his home and died there. The customary tradition was the men in the family remained on Finchs landing and made their living from cotton. In the twentieth century Atticus Finch went to Montgomery to read law and John Hale Finch, AtticusRead MoreBook Review : Harper Kill A Mockingbird 3913 Words   |  16 PagesCheyenne Clough Mrs.Snipes English 4 H Per. 7 1 June 2015 To Kill A Mockingbird Study Guide Chapter 1-3 : (Character Chart) Jean (Scout) Louise is telling the story from a child’s perspective and helping learning how to be a proper young lady and understand what will happen later in the future. The story took place during the Great Depression in a fictional old town, Maycomb, ALabama. The kids met Dill in Maycomb when he comes and visits his Aunt Rachel, which happens to be their neighbor only duringRead MoreAmerican Literature11652 Words   |  47 Pagessomething like this: It is the fruit of the apple tree, anywhere from gold to dark red in color, and it has seeds and a sweet taste. The literal meaning of a word, its denotation, can usually be defined in simple, clear language and can be understood right away. The connotative meaning of a word, however, is much different. A red apple in a poem is never merely a red apple, but probably implies a lot of different things. The red color may symbolize passion, fertility, anger--anything one can associate withRead MoreInterpretation of the Text13649 Words   |  55 Pagesyour answer with examples from English fiction. 4. Give examples of an epic, a tragedy, a comedy, a novel, a short story. Are they in the genres of prose or poetry? 5. Give definitions for creative non-fiction, satire, allegory and pastoral. Can the y be called genres? In what relation do they stand to the genres mentioned in the question above? 6. Give an example of English poetry. Does it belong to the narrative, lyric or dramatic type? 7. Recite a lyric poem in English. 8. \\^ at are the fiindamental

Speech Recognition Technology free essay sample

An application of speech recognition technology in the healthcare industry is another section that this paper explores briefly. Please note that speech recognition technology in general recognizes speech and speaker, but this paper is concerned with speech recognition rather than speaker recognition. Keywords: SR, ASR, STT, Introduction In computer science, speech recognition (SR) is the translation of spoken words to text. It is also known as automated speech recognition (ASR), computer speech recognition, speech to text or just (STT) (Kirriemuir, 2003, Para. ). Some SR systems use training where an individual speaker reads section of text into the SR system. These SR systems are analyze the person’s specific voice and use it to fine tune the recognition of that person’s speech, resulting in more accurate transcription. Systems that do not use training are called â€Å"Speaker Independent† systems. Systems that use training are called â€Å"Speaker Dependentâ⠂¬  systems (Kirriemuir, 2003, Para. 4). A speech recognition system consists of the following: a microphone for the person to speak into, speech recognition software, a computer to take and interpret the speech, and a good quality soundcard for input and /or output. We will write a custom essay sample on Speech Recognition Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How does it work? Speech recognition is an alternative to traditional methods of interacting with a computer, such as textual input through a keyboard. In this system, an individual speaks into the microphone and the verbal message converted to text. The converted text can be stored, sent via email or printed out in hardcopy formats. SR has been given special attention in the healthcare industries for various reasons. In the healthcare industry, complete documentation and preservation of patient medical reports are vital and a benchmark that every healthcare facility has to meet. In order to meet this benchmark, providers need ample time to complete documentation on their patients. However, healthcare facilities are challenged with allocating enough time for providers to complete their charting. For this reason, healthcare facilities have been seeking a system that would facilitate this problem and improve charting efficiency. Currently, SR software that has two functions is considered to be a preferred system for the healthcare field. In the healthcare field there are two types of SR systems that are used frequently. These are front-end and back-end or deferred SR systems (Edinburgh, n. d. ). Front-end speech recognition is where the provider dictates into a speech-recognition engine; the recognized words are displayed as they are spoken; and the dictator is responsible for editing and signing off on the document. Back-end or deferred speech recognition is where the provider dictates into a digital dictation system. The voice is routed through a speech recognition machine and the recognized draft document is routed along with the original voice file to the editor, where the draft is edited and report finalized. Advantages SR system is also recognized for its remarkable benefits. Entering data to the computer requires some type of input, whether it is text or voice. Speech is preferred as an input because it does not require training and it is much faster than any other input. It is also a very natural way to interact and it does not necessitate acquiring additional skills, like typing. The SR system can replace or reduce the reliability on standard keyboard and mouse input. Furthermore, this system can be exceptionally useful for people with some difficulties such as: people with little keyboard skills or experience; people with dyslexia, or others who have problems with character or word use and manipulation in a textual form; and people with physical disabilities that affect either their data entry or ability to read what they have entered. The main benefit advertised by voice recognition software producers s increased word processing speed. According to the Writer’s Store website, the average person types about 40 words per minute but can dictate 120 words per minute (Edinburgh, n. d. ). For those who have challenges with typing or a physical disability, being able to speak commands to a computer or send an email without having to press a key can make a computer vastly more enjoyable to use (Kirriemuir, 2003, Para. 2). Disadvantages SR system is an innova tive technology; however, it is not without potential problems or disadvantages. Initially, the software has to be trained to recognize the user’s voice. It is accomplished by reading the passage into the computer for accurate voice recognition. However, if a person training the software struggles with words and makes frequent reading mistakes, the software will make mistakes when dictating. If the user has non-standard speech, tends to run words together or mumbles, then the training process may take longer. The software spells every word it recognizes correctly; however, 5 – 20% words are recognized as incorrect (Kirriemuir, 2003, P. 4). For example, it cannot recognize homonyms- words such as two, to, too. As the result some words and punctuations must be edited. Voice recognition uses a lot of memory and needs specific hardware installment. Also people with thick accents may not be able to achieve accurate word recognition. In a loud environment, voice recognition software may fail to recognize the user’s voice, and it may even try to generate text from voice heard in the background. These problems make the SR less desirable to implement in many corporate industries including the healthcare field. Costs Purchasing speech recognition software is not beyond the reach of one’s budget. The cost of the SR system varies from the types of software intended to use. Generally, the cost ranges from free to couple thousands of dollars; this makes it cheaper than buying a keyboard and a mouse. As the result many companies are willing to try the system. Current users Although many companies are still testing this product, there are institutions that are using it extensively. These include the U. S military, FAA, the healthcare industries, Banks, and other retail corporations. Current Vendors There are several vendors that are manufacturing the system, mainly in the United States and the UK. The top leader SR vendors are Microsoft Corporation (Cicrosft Voice Command), Digital Syphon (Sonic Extractor), LumenVox, Nuance Communication (Nuance Voce Control), Speech Technology Center, Vito Technology (VITO Voice2Go), Speereo Software (Speereo Voice Translator), Verbyx Vrx and SVOX. Conclusion Speech recognition technology is the translation of spoken words to text. It is an alternative to traditional methods of interacting with computer, such as textual input through a keyboard. This system has received special attention in the healthcare industry, mainly for its capability to input text into the computer much faster than traditional typing method. Although the system has a lot of problems, organizations like the U. S. military still utilize it due to its low cost. This system has made dictation much easier for various individual and is a hope for more effective documentation. References University of Edinburgh. (n. d. ). Mobiusing advanced technologies for care at home. Retrieved on November 30, 2012, from http://www. cs. stir. ac. uk CNN (2000, May 12). Technology is voice recognition dangerous for your health. Retrieved on November 13, 2012, from http://http://articles. cnn. com/2000-05-23/tech/voice. saving. tips. idg_1_speach-recognition-dragon-systmes Kirriemuir, John. (2003, March 30). Speech Recognition Technologies. Retrieved on November 30, 2012, from www. Jisc. ac. uk